Despite the long-held popularity of the lullaby Rock-a-Bye baby, the song’s lyrics are actually kind of disturbing. What parent wants their baby’s cradle to come crashing down?!

Falls can range in severity from minor to fatal. And that is just one of a number of unintentional injuries that can occur in the home.

Fortunately, baby proofing and child proofing supplies have become more commonplace. However, child proofing does not and really cannot account for all injuries.

The experts suggest parents-to-be baby proof their home before their bundle of joy arrives. Each year 2.5 million children are injured in the home - and many of these injuries are preventable.

A few tips:

• Children should never be left alone in the kitchen
• Turn off burners when not being used
• Never leave a hot oven door open
• Put the microwave out of toddlers reach
• All pools should be fenced in with a self-locking gate
• Buckets should always be emptied after use.
• Never leave a child in the bathtub alone
• Always check the temperature of tap water
• Keep plastic wrap and bags away from children
• Keep balloons away - they can be inhaled and cover the windpipe
• Never let your children run or play while eating

These tips are simple and yet may seem overwhelming. If taken one at a time, each is manageable. Use common sense.

And, please, sing a different lullaby…

Approximately one infant (12 months & under) suffers an unintentional injury every 1.5 minutes.

Causes of injury:

• FALLS - leading cause of injury; more likely to be male than female (~55% vs. ~ 45%)
• HEAD or NECK area: puncture injuries, bruises, foreign body injuries and abrasions most frequent
• FRACTURES: more than 1/3 of fractures were to the arm or hand
• The BED is the most common product as being involved in the injury in every age except:
• 2 months - the car seat became the most frequently noted product
• 12 months - the stairs because the top “product” involved in the injury

Social environment, physical environment and products change as infants grow through their first year of life.

Safety and awareness must continue to adapt as your infant grows. Actually, what’s cool about SafetyMate for the New Parent is it can grow with your family. Not only does it have information for infants, it also has information for children and adults.

Be prepared to know how to deal with these emergencies. We don’t often think of infants getting injured. They seem so passive, soft, sweet, and resilient. These stats make it evident accidents do happen. We all hope it won’t happen to us. Underneath that, we all kind of believe it won’t happen to us.

It could. I think that’s why gifting SafetyMate to a friend can help break through that denial we all have that it won’t happen to us. Once the SafetyMate is in hand, learning about what to do in case of a fall is simple. Just press a button. It becomes less scary and more manageable once you know what to do. Be ready. Learn how to handle first aid issues.

Best wishes for health and well-being in all your families.

As I noted in an earlier post, we have some exciting happenings!

After our debut on the TODAY show, it is now no secret that we are coming to market with a brand new solution to family first aid issues. SafetyMate for the New Parent is talking first aid for the home. The newest trend in essential safety gear for the modern mom and dad, SafetyMate allows parents the opportunity to refresh all the information they might have learned one time on-the-job or in an infant CPR class - at any time! Because SafetyMate is more interactive and engaging, with colored icons and blinking lights to guide the user, caretakers are much more likely to spend the time to refresh the information and to be prepared to deal with an emergency if the need arises.

Allison and I were recently at a trade show when a mother asked us how she was supposed to listen to the device over ”my own hysterical screaming.”

Interesting question.

My first thought was that in being afraid to even THINK about the issue that something might happen to your child is probably very normal and was, obviously for her, very anxiety provoking.

My own experience in being trained only once a year (while I was working in psychiatric hospitals) left me feeling vulnerable and afraid that I was supposed to know how to respond when actually I somehow felt LESS prepared than had I just remained totally ignorant. The diffusion of responsibility theory would absolutely be in play had I remained untrained.

However, now that I have been around this information and have listened to it numerous times, I have felt calm and totally capable of handling a situation. In fact, since I have been working with SafetyMate, I actually have responded on four separate occasions. In each case, I was able to not only remain calm myself, but have been able to keep others calm as well.

The point here is that preparedness does not increase anxiety, but allays it. The likelihood that a child is going to experience some emergency seems inescapable. The choice is to be prepared or to remain ignorant and perhaps when the time comes, to scream hysterically. Which would help your kid more?

CNN’s report on the tragic story of a five year-old kindergarten student in Marlborough, MA choking to death while on a bus ride to school was forwarded to me. 

The bus driver pulled over after being alerted of the emergency and called immediately for help. The child was reportedly choking on a foreign object. Since brain death begins to occur within four to six minutes of being deprived oxygen, EMS response time is critical. But really what is more critical is whether bus drivers, as the only adults present in this type of scenario, are trained in First Aid/CPR. School bus drivers across the nation are entrusted with the safety of our children.  Any adult who has the responsibility for caring for a child - be it for 20 minutes or for 6 hours - needs to be adequately trained in first aid/CPR and needs to be constantly refreshed on that information. Practice decreases panic. Accidents do happen. Adults need to be prepared to take care of the children in their care.

SafetyMate continues to grow and expand its presence the Safety market. It has been such fun to develop an innovative product for which no current product category existed. In the past year or so, people in the industry now know about SafetyMate and  ”Emergency Information Refresher Devices.” As we continue to develop our product offerings, we will become better known among consumers in the retail market. I can’t wait to unveil what we’ve been working on!!! Stay tuned…

I certainly don’t think memory failure is just a “senior” problem. Studies over the years have validated time and time again that CPR retention rates are poor. Even for families who have incentive to remember CPR and First Aid skills, memory lapses and panic get in the way of not only parents, but teachers, co-workers and even medical professionals. Unless you encounter problems or situations regularly, the skills to solve those problems disappear.

I used to be a whiz at algebra. Haven’t used it since High School. If my nephew asked me to help him with his homework, I am certain I would look blankly at his paper.

We have been teaching CPR methods for 40 years yet survival rates have remained in the 5% range. Is memory / skill retention the problem? Perhaps. Any experiences dealing with memory lapses and / or panic? What did you do? Did it affect the outcome?

Good Samaritan Laws have been enacted in all 50 states so that people will help in times of crisis without fear of being found at fault if things do not turn out as hoped. Despite the fact that there have been no successful judgments against a good samaritan who attempted to help at the scene of an accident or emergency, many people and companies/corporate executives remain leary of helping, fearing that they somehow “take on responsibility” by attempting to help.

Despite the lack of successful judgments against people who try to help, the Good Samaritan law is perceived as fluffy. How come?