This month marks the 25th anniversary of the Juvenile Products Manufacturers’ Association (JPMA) sponsoring of Baby Safety Month - to bring public focus to an important issue. This year, the JPMA is focusing on car seat and booster seat safety.

When it comes to your baby, every safety issue is critical - from having a child-proofer help make your home a safe haven for you and your baby to having essential safety gear available when needed.

Look around. Plan ahead. Learn first aid and CPR. Leave your child with a competent, trained babysitter. And, of course, check out SafetyMate for the New Parent - which in a most timely, well-placed debut, is launching this month!

Be the ROCK STAR at your next baby shower and give the gift that shows you care!

Check it out at www.safetymate.com/home/index.html

So…you’re going out for your first night on the town after your baby is born. Lots of emotions vibrating through your body. Who do you leave your baby with? Is it a family member, a neighborhood teen, a good friend or an elderly woman who comes with recommendations…?

I guess the big question is - will it be a positive or negative experience for you, as a new parent?

A recent survey commissioned by iVillage.com found one out of four mothers questioned had a negative experience with a babysitter. Surprisingly, ten percent of the mothers reported mistreatment of their child by a babysitter.

Perhaps even more surprising to me is how willing many parents are to leave their child with someone who does not know how to deal with potentially life-threatening situations.

• A full one-third of mothers polled said they do not believe their babysitter knows how to help a child who is choking!
• Almost half of those polled do not believe the babysitter knows how to perform CPR.
• Over ten percent of mothers do not believe their babysitter can handle any medical emergency at all!!

With how fast we all know accidents happen and emergencies occur, these stats are shocking!

Babysitter training classes are available at local organizations such as American Heart Association and American Red Cross. Talking first aid devices such as SafetyMate for the New Parent can help teenagers or any caretakers refresh the information they learn in those classes in between annual trainings. www.safetymate.com/home/index.html

We all know if you don’t “use it,” you “lose it.” Unless you are a paramedic who is performing life-saving actions or CPR every day, there is no real way to become expert at dealing with crises.

Information is power. Learn, re-learn, practice, teach others…

As I noted in an earlier post, we have some exciting happenings!

After our debut on the TODAY show, it is now no secret that we are coming to market with a brand new solution to family first aid issues. SafetyMate for the New Parent is talking first aid for the home. The newest trend in essential safety gear for the modern mom and dad, SafetyMate allows parents the opportunity to refresh all the information they might have learned one time on-the-job or in an infant CPR class - at any time! Because SafetyMate is more interactive and engaging, with colored icons and blinking lights to guide the user, caretakers are much more likely to spend the time to refresh the information and to be prepared to deal with an emergency if the need arises.

Allison and I were recently at a trade show when a mother asked us how she was supposed to listen to the device over ”my own hysterical screaming.”

Interesting question.

My first thought was that in being afraid to even THINK about the issue that something might happen to your child is probably very normal and was, obviously for her, very anxiety provoking.

My own experience in being trained only once a year (while I was working in psychiatric hospitals) left me feeling vulnerable and afraid that I was supposed to know how to respond when actually I somehow felt LESS prepared than had I just remained totally ignorant. The diffusion of responsibility theory would absolutely be in play had I remained untrained.

However, now that I have been around this information and have listened to it numerous times, I have felt calm and totally capable of handling a situation. In fact, since I have been working with SafetyMate, I actually have responded on four separate occasions. In each case, I was able to not only remain calm myself, but have been able to keep others calm as well.

The point here is that preparedness does not increase anxiety, but allays it. The likelihood that a child is going to experience some emergency seems inescapable. The choice is to be prepared or to remain ignorant and perhaps when the time comes, to scream hysterically. Which would help your kid more?

CNN’s report on the tragic story of a five year-old kindergarten student in Marlborough, MA choking to death while on a bus ride to school was forwarded to me. 

The bus driver pulled over after being alerted of the emergency and called immediately for help. The child was reportedly choking on a foreign object. Since brain death begins to occur within four to six minutes of being deprived oxygen, EMS response time is critical. But really what is more critical is whether bus drivers, as the only adults present in this type of scenario, are trained in First Aid/CPR. School bus drivers across the nation are entrusted with the safety of our children.  Any adult who has the responsibility for caring for a child - be it for 20 minutes or for 6 hours - needs to be adequately trained in first aid/CPR and needs to be constantly refreshed on that information. Practice decreases panic. Accidents do happen. Adults need to be prepared to take care of the children in their care.

National Safety Council has recently announced an alliance with Southwest Airlines. Plans to train SW Airlines ground crew in First Aid/CPR/AED use has expanded to include training their airline’s Flight Attendants as well. Apparently Flight Attendant training is not required, which I have to ask as a more and more frequent passenger on airplanes, who is required or capable of taking care of someone who has a medical emergency while in flight? Is this a well-known fact? Is the best option: “Is there a doctor or nurse on board?”

A scenario occurred a few months ago while Allison and I were traveling to Vegas for yet another trade show. We happened to speak to our flight’s pilot prior to getting on board and he asked us about our business. We explained about our Emergency Instruction Refresher and made the comment that perhaps his airline would benefit from such a tool. He agreed and took our cards.

A few minutes later when we were ready to taxi-back, we heard that eerily familiar “Is there a doctor or nurse on board?” After asking three times, no one responded. The pilot came out of the cockpit, looked to us and asked if we had the SafetyMate. Allison shook her head “no,” pointed at MY head and said “No, but she wrote it so she knows it!”

I went to the middle of the plane where a woman was in the middle of having an epileptic seizure. No one knew what to do. One of the flight attendants was standing over her with a cup of orange juice. We got a folded blanket and put it under her head to protect it from hitting the armrest. We covered her body with a blanket in case she lost control of her bladder or bowels. Everyone was frightened and thankful we hadn’t taken off yet. Despite the fact that we were still sitting at the gate, the sheriffs did not get on board for ten or eleven minutes. Once they assessed the situation, they left and another 10 minutes passed before the medics arrived.

I was able to offer the medics information about the woman- that she did not have any medical jewelry on, that she had no medications in her bag, that the first seizure had lasted about five minutes and that she had started a second seizure.

She was taken off the plane and I hope is healthy today. This event was quite disturbing to both me and Allison as we pondered what would have happened had it been just a few minutes later - once we were in the air.

I certainly thought that Flight Attendants were trained in some way, shape or form. While I applaud SW Airlines on their step forward, I have to question why all airlines are not taking the same step.

Despite OSHAs requirements that employees be trained in First Aid and CPR if the company is more than four minutes away from emergency medical care - many informally or perhaps even formally tell their employees to do nothing more than call 911.

Is the intention of OSHAs First Aid Standard being lost here?

How do you feel about a company that tells its employees “hands off?”

You guys are the experts. What would you like for lay responders to have done or to know before you get there…?

I certainly don’t think memory failure is just a “senior” problem. Studies over the years have validated time and time again that CPR retention rates are poor. Even for families who have incentive to remember CPR and First Aid skills, memory lapses and panic get in the way of not only parents, but teachers, co-workers and even medical professionals. Unless you encounter problems or situations regularly, the skills to solve those problems disappear.

I used to be a whiz at algebra. Haven’t used it since High School. If my nephew asked me to help him with his homework, I am certain I would look blankly at his paper.

We have been teaching CPR methods for 40 years yet survival rates have remained in the 5% range. Is memory / skill retention the problem? Perhaps. Any experiences dealing with memory lapses and / or panic? What did you do? Did it affect the outcome?

Does anyone else think it’s strange that OSHA requires first aid kits, yet does not require any instructional materials to go along with those kits? I’m wondering in a moment of crisis, how many people have stood in front of the opened first aid kit and not known what to grab or what to do.