In the newest of celeb sightings with SafetyMate, Victoria Recaño and her husband Tom Burwell were gifted SafetyMate for the New Parent at their recent baby shower. The party was hosted by Hot Moms Club and Fit Pregnancy Magazine and held at the trendy Ketchup restaurant on Sunset Blvd. in LA.

What a beautiful couple! Best wishes in this new chapter in their life…

Super Mom Brooke Burke & SafetyMate: With Four Kids, Brooke has to be prepared for anything!

SafetyMate® for the New Parent, debuting in September 2008, already has been widely reviewed in print, on the internet and by celebrities, receiving positive accolades across the board in all mediums. Innovative in both concept and function, SafetyMate is a hand-held bilingual talking first aid device with information for over 30 first aid issues.

Pregnancy Magazine has selected SafetyMate as one of its “Go-Go Gadgets, Today’s innovations in baby safety (that) make it easy to keep it simple.” Recently, a picture of Alison Sweeney, her husband David Sanov and their son Ben graced the pages of Pregnancy showing Alison holding SafetyMate, given to her as a gift at her second baby shower.

On the internet, MetroMoms (www.metroplexbaby.com) selected SafetyMate as one of the “Best & Hottest Products From Pregnancy to Preschool™” “in the category of why didn’t anyone think of this sooner.” With the caution that you do not want to find yourself unprepared for a dangerous occurrence involving your child, Stay At Home Mom Answers (www.sahmanswers.com) finds SafetyMate to be an invaluable product for all parents.

Described as the perfect alternative to conventional baby shower gifts, SafetyMate’s review by Parent Click (www.orangecountyparent.com) states it is “an absolute must for new and seasoned parents!”

SafetyMate has won the Swanky Moms Award and been covered in video on Pregtastic.com and Mommywarriors.com. Other positive reviews include www.safbaby.com, www.lilaguide.com, www.momfuse.com, www.momstylenews.com, www.learning4lyf.ca and www.jetwithkids.com.

Finally, SafetyMate has been featured nationally on the Today Show, Univision, Fox & Friends on a number of local stations across the US by Lifestyle Expert, Tanya Whitford and by the Safety Mom, Alison Rhodes.

Approximately one infant (12 months & under) suffers an unintentional injury every 1.5 minutes.

Causes of injury:

• FALLS - leading cause of injury; more likely to be male than female (~55% vs. ~ 45%)
• HEAD or NECK area: puncture injuries, bruises, foreign body injuries and abrasions most frequent
• FRACTURES: more than 1/3 of fractures were to the arm or hand
• The BED is the most common product as being involved in the injury in every age except:
• 2 months - the car seat became the most frequently noted product
• 12 months - the stairs because the top “product” involved in the injury

Social environment, physical environment and products change as infants grow through their first year of life.

Safety and awareness must continue to adapt as your infant grows. Actually, what’s cool about SafetyMate for the New Parent is it can grow with your family. Not only does it have information for infants, it also has information for children and adults.

Be prepared to know how to deal with these emergencies. We don’t often think of infants getting injured. They seem so passive, soft, sweet, and resilient. These stats make it evident accidents do happen. We all hope it won’t happen to us. Underneath that, we all kind of believe it won’t happen to us.

It could. I think that’s why gifting SafetyMate to a friend can help break through that denial we all have that it won’t happen to us. Once the SafetyMate is in hand, learning about what to do in case of a fall is simple. Just press a button. It becomes less scary and more manageable once you know what to do. Be ready. Learn how to handle first aid issues.

Best wishes for health and well-being in all your families.

As I noted in an earlier post, we have some exciting happenings!

After our debut on the TODAY show, it is now no secret that we are coming to market with a brand new solution to family first aid issues. SafetyMate for the New Parent is talking first aid for the home. The newest trend in essential safety gear for the modern mom and dad, SafetyMate allows parents the opportunity to refresh all the information they might have learned one time on-the-job or in an infant CPR class - at any time! Because SafetyMate is more interactive and engaging, with colored icons and blinking lights to guide the user, caretakers are much more likely to spend the time to refresh the information and to be prepared to deal with an emergency if the need arises.

Allison and I were recently at a trade show when a mother asked us how she was supposed to listen to the device over ”my own hysterical screaming.”

Interesting question.

My first thought was that in being afraid to even THINK about the issue that something might happen to your child is probably very normal and was, obviously for her, very anxiety provoking.

My own experience in being trained only once a year (while I was working in psychiatric hospitals) left me feeling vulnerable and afraid that I was supposed to know how to respond when actually I somehow felt LESS prepared than had I just remained totally ignorant. The diffusion of responsibility theory would absolutely be in play had I remained untrained.

However, now that I have been around this information and have listened to it numerous times, I have felt calm and totally capable of handling a situation. In fact, since I have been working with SafetyMate, I actually have responded on four separate occasions. In each case, I was able to not only remain calm myself, but have been able to keep others calm as well.

The point here is that preparedness does not increase anxiety, but allays it. The likelihood that a child is going to experience some emergency seems inescapable. The choice is to be prepared or to remain ignorant and perhaps when the time comes, to scream hysterically. Which would help your kid more?

SafetyMate continues to grow and expand its presence the Safety market. It has been such fun to develop an innovative product for which no current product category existed. In the past year or so, people in the industry now know about SafetyMate and  ”Emergency Information Refresher Devices.” As we continue to develop our product offerings, we will become better known among consumers in the retail market. I can’t wait to unveil what we’ve been working on!!! Stay tuned…